Landing Page Design for Fitness Training Programs
UX/UI Design
WordPress Web Design
Project Overview
FitPro is an engaging platform offering fitness training programs. The goal was to create a landing page that captures the visitors’ interest and persuades them to sign up for the programs. Utilizing UX/UI principles and WordPress, the landing page was designed to communicate the value of FitPro effectively.
Key Deliverables
Visual IdentityCrafted a visual identity that embodies FitPro’s energy and commitment to fitness, enhancing brand perception and engagement.
Information ArchitectureDeveloped an information architecture that simplifies navigation, driving users effortlessly towards the primary call-to-action.
User Needs and Journey MappingIdentified key user needs and mapped the user journey to align design elements with the user’s goals.
WireframingCreated conceptual sketches for key screens and translated them into digital format for further development.
UX Writing
Produced persuasive UX writing to effectively communicate the benefits of FitPro’s fitness programs and motivate user sign-ups.
WordPress Implementation
Implemented the landing page design in WordPress, resulting in a high-performing, responsive, and user-friendly site.